About RASA Consulting
RASA Consulting offers unparalleled agency channel partner program experience along with deep industry knowledge to help you solve the most important issues for your organization.
A successfully executed agency partner program requires a unified plan that is well-thought-out and intelligently designed. It should align your agency strategy with corporate goals to achieve the financial results and outcomes (agency channel economics) that you are seeking.
RASA Consulting's goal is to help you improve your agency performance and we look forward to working with you to help you on your path toward channel excellence.
Some brands we have worked with
About Richard Israel
Principal Consultant, RASA Consulting
Richard is first and foremost a proud husband and a father to two beautiful girls. His first great love was food and wine, which led him to become a restauranteur for a short time, fulfilling one of his childhood dreams. His second passion is for traveling, which has brought him to 37 countries, 42 U.S. states and 5 Canadian territories. Some of Richard's most fond past-times are of his family gathered in the kitchen recreating recipes from their adventures abroad.
Professionally, Richard has more than 20 years of experience as a channel sales and marketing leader in the MarTech and SMB spaces with a proven record of scaling and sustaining revenue targets. He specializes in helping marketing technology companies build scalable agency partner ecosystems that drive customer acquisition, adoption, retention, and expansion.
Richard is passionate about building high-performing SMB agency channels — moving companies beyond referral relationships into revenue-generating service partner ecosystems. In total, the channels he has helped create and optimize have in the aggregate accounted for billions of dollars in LTV.